Consumers showed a growing interest in clean and natural beauty products. This involved a focus on skincare and cosmetic items with minimal, natural, or organic ingredients.The demand for plant-based and vegetarian/vegan food options continued to rise.
traditional animal products.Increased awareness of environmental issues led to a surge in demand for products with sustainable and eco-friendly packaging. Consumers were more conscious of reducing plastic waste and opting for recyclable materials.There was a growing interest in natural health and wellness supplements. This included herbal supplements, vitamins, and minerals, with a focus on holistic well-being.
Natural and functional beverages gained popularity. This trend included drinks with added health benefits, such as herbal teas, probiotic-rich beverages, and adaptogenic drinks. Consumers showed a preference for brands that were transparent about their sourcing, manufacturing processes, and ethical practices. Companies with a commitment to social responsibility gained favor. Products aimed at promoting gut health, such as probiotics and fermented foods, gained traction. Consumers became more aware of the connection between gut health and overall well-being.